A wedding dress for 30 euro. It can be that simple.ZeemanPersuadeMichiel Rijshouwer | Hans Segeren | Wouter KraaijvangerConcept
Chantal Spieard | Leon van den BroekEffie | ADCN Integrated Gold | Esprix | SAN Accent
This was actually one of the first activation ideas that I had when I started working for Zeeman. Why pay big money for a dress you only wear once? From the ADCN jury report: A wedding dress for 30 euro! Everything is in this headline. Zeeman reinvented their category and the standards of communication. The work is on strategy and on ‘Holland’. Delivering an enormous buzz. This is what ‘integrated’ is all about: a powerful idea, simply executed in different media. It’s advertising for everybody and not for advertising people.