Give us a Halloween sale campaign that rocks!Royal sneakersExactlyThatElvira van der Ploeg | Pim Welvaarts | Iris HooiveldConcept, creative direction, copyRafael Bergman / thisisus
Halloween. Zombies coming for their favorite kicks. So better run like hell and grab yours first. And you better be fast, offers are only valid from midnight until daylight breaks. We had good fun constructing zombie legs from pet store stuff. And then taking it to the streets at night. After initially rejected by moderators, we managed to spread the teaser images on social media. At halloween, a few sets of legs were installed in Eindhoven. The lucky and courageous finders could exchange the sneakers in the store for a pair of their own size.